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Part of the PR release:
The International Game Developers Association (IGDA) will give special recognition to an academic, an industry professional and the founders of a media artists' group whose contributions have been invaluable to the evolution of interactive entertainment, during the 5th Annual Game Developers Choice Awards, Wednesday, March 9, 2005, at the Moscone West Convention Center in San Francisco. Recipients include Richard Allan Bartle, Ph.D, founding father of Multi-User Dungeons (MUD), who will receive the First Penguin award.....etc.
Dr. Bartle will be only the fourth recipient of the First Penguin award. Congratulations!
Now go out and buy his book. If you're running a MUD or even thinking about it, it's a must read. It's the definitive book on virtual world design and think of it as rewarding the guy who started it all.
(And lest some random idiot accuses me of pushing the book to make money off it: I was one of the two technical editors, but it's not something one gets royalties for. I was paid a flat fee to edit it and review Dr. Bartle's ideas, and have no financial interest in its success.)
--matt
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