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Question answered on the original post.
Not that you are not a commercial enterprise, but if you sell clothes and they just happen to be a based on some mud's theme, you are still selling clothes, not the mud, assuming the mud is free.
I mean, no one argues Homestar is not a commercial web site, but the cartoons themselves are free, so you'd not call them "free to view". The cartoons are free, period. The merchandise is for profit. The cartoons function as advertising more or less.
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