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"The strategy: start a virtual world in a
game of truly massive scale, so that millions can use it at any time. Make the game free.
Allow people to use their credit cards to make transactions. Then wait for the society and
markets to develop, and invite Earth retailers to open 3D stores in the virtual space. At
that point, your Lara Croft lookalike avatar will be able to follow up her tough day of
adventuring with a run into the nearby virtual JC Penney -- to buy her owner a new suit,
for real money. The commercial potential of the new virtual worlds is impressive, and
makes them well worth a first look. "
More similar to the Homestar business model. Basically, the virtual world turns into advertising/marketing for the actual product.
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