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Well, supposing you've got a player who is really creative. However instead of spending 50 hours playing the mud, they spend half of that time writing a really fanatastic area for your mud. Great! Now your mud has grown. Unfortunately they realise that they're falling behind the other players who are spending all their time playing, so they don't write anything else for your mud.
However, supposing that you gave them something as a thanks - something which would have taken them around 25 hours to have earned on their own (or perhaps even a little longer) - and stick their name in the credits. They're not really any (or much) better off than they would have been if they'd put that time into the mud - but now they're more likely to build some more areas for you, because they don't feel they are losing out. Other players might see this and decide to do the same. The result is that your mud develops a lot faster, because the players are helping out (rather than just playing).
Dulan, I'm not quite sure what Achaea's payment system is, but I certainly disagree with their advertising strategy, and think they should be listed as at least "optional pay-to-play" (or something similar) on the listings here.
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