It means that you'd have to have money, and have no life, in order to compete with the other players. People with no money, and people without lots of free time, would both lose out.
Why is it "not fair"? If Bubba has no life while Boffo works long hours, is it "fair" that Bubba can advance five times as quickly?
Imagine a system whereby the mud stores how many hours you've played (and how much exp you've earned) at the end of each week. Assuming you have played at least 5 hours in the previous week, you are able to "purchase" additional hours at the rate of 1 mud credit per hour, up to a maximum of 20 - and each such hour purchased grants you the average exp earned over the time you have played. Alternatively, perhaps the credit allows you to earn double exp for one hour in the current week.
Either way, you couldn't simply "buy" yourself a powerful character - you'd still have to put time and effort into it. You still wouldn't be quite on par with those who had lots of time to spend, because you could never pump yourself beyond the equivilent of 20 hours, but it would be a reasonable compromise. It would also mean that those who put more time into the mud would not lose out, and someone who had both time and money would not have any particular advantage. In short, money would allow you to compensate for time, but you'd still have to demonstrate just as much skill and ability in order to get anywhere.
Why would that be "unfair"?
Obviously it should be done up front, and it should not go against any licenses - that goes without saying, and I've never implied otherwise.
Your analogies do not address the matter at hand. You've also failed to point out what the difference is between the scenarios I mentioned earlier. You've said that this is okay:
Mr X spends 10 hours of his time working outside of the mud (creating some webpage stuff for the mud) which helps promote the mud (the website looks better) and thus gets an in-game reward for it.
But that this is unethical:
Mr Y spends 10 hours of his time working outside of the mud (flipping burgers) which helps promote the mud (he gives the money he earns to the mud owner who spends it on advertising banners) and thus gets an in-game reward for it.
I'm still waiting to hear why you think that.
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