I've read tons of books from sci/fi fantasy to swords and sorcery ever since I was knee-high to a Hobbit before Star Wars was invented. My real life entailed writing and proofing as a profession as well as instructional development of the writing skills of others among other things.
I don't have the patience to write my own book, but as a hobby, the incremental creation of an actual story line that we can make "come to life" is awesome to me. To watch the mortals interact as I planned and figure out the challenges or lose from inadequacy in spite of how "buff or smart" they are is something that seriously tickles my ego.
I think a lot of builders build from a variety of reasons, some because they want power among their on-line friends as an immort. Others because they want special favors they perceive as normal fare for Immortals. The good ones build because they love the world they are playing in and want to make it a better place as well as love to write. Like me, they find building a room easier than a novel and at their leisure in the hectic real life of "earn a buck" today.
Stimulate a builder? Challenge them with something that doesn't exist, convince of a concept only they seem to be qualified to do yet you express doubt. If they respect you and consider it a true beneficial addition to the world, they will build 'til their fingers hurt just to impress you and the mortals. You really might find some innovative concepts too and never, never, never discriminate because of "age" of the builder, maturity they display is the ruling factor. Treat them all alike as earned and let them all "play" with testing abilities to create concepts even if it doesn't meet your base theme. If at any time you stifle creativity, they will get dejected so it's far better to see what they come up with and evaluate to modify to fit your theme and they will be happier.
LEARN your builders, what makes them tick, what are their moods, learn to predict them. Know yourself and what ticks you off and learn to deal with it so the others don't know. A mortal is just a player, though we do all this work for them as well as some factor of mutual enjoyment, Immortals are both real life personalities to deal with as well as the role play aspects and as such are way way more complex an issue since they are not as transient.
I probably ranted a little here and I apologize, but it's a complex subject that is very worthy of competent Admins to explore, Owners to heed well since typically so arrogant and Coders to understand. I hope my "Dennis Miller" rant was helpful.
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