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Not entirely true. As a general rule, copyright protection does not extend to names, titles or short phrases. However, there are instances wherein they are so defined as to lead to infringement. "Star Wars" and "Luke Skywalker" are both protected by copyright (and trademark law, as well). Further, "Use the force, Luke" would likely be protected as well. The test isn't whether it is a name, but whether the character, title or phrase is so highly developed as to tell a story by it's mere mention.
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